Start date: January 13, 2017

End date: January 15, 2017

Time: 18.00

Location: MaGic Centre, Cyberjaya, MY

What Is Startup Weekend?

It’s a 54-hour startup competition allowing you to meet your potential co-founders, validate your startup idea and build your prototype.
Join entrepreneurs to pitch businesses for social good at the first ever Startup Weekend MaGIC for Social Entrepreneurs !!

Startup Weekend basic model:

  • Anyone is welcome to pitch their startup idea and receive feedback from their peers;
  • Teams are formed around the top ideas (determined by popular vote);
  • Then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation.
  • The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

What is Social Entrepreneurship?
Creating a social enterprise has many similarities to building a traditional business, but inspiration is usually drawn from different places. Social enterprise ideas, unlike conventional business ideas, typically result from a desire to solve a social issue; similar to how many non-profit and charity organizations find their beginnings.

Traditional business ideas can also come from identifying a social issue. But, the difference between a social enterprise idea and a traditional business idea is the motivation of the entrepreneur. The primary motivation for a traditional entrepreneur is more-often-than-not a desire to make money; a social entrepreneur is driven more by a passion to solve a social problem, and only chooses to use business as a mechanism to sustain its operation in order to achieve their goals.

Because of the different motivations that drive the two types of entrepreneurs, we must consider that their businesses will function a bit differently. We often hear the business world talk about focusing on the bottom line business practices that lead to increased monetary profitability. In comparison, social businesses focus on double – or triple – bottom line business practices that lead to social, environmental AND economic profitability.

The 3-Day Startup Crash Course
01 Pitch (Friday, 6pm – 9pm)

Pitch an idea, vote for your favorites, and form your team (or join someone else’s).
02 Build Something Real (Saturday, Start at 9am)

Put your talents to work and build a real product, team, and brand for execution in the real world or even just your portfolio.
03 Launch! (Sunday, Start at 9am)

Put final touches on your presentation and state your case to the judges.


Every ticket includes meals (2 dinners, 2 breakfasts, 2 lunch, 2 supper), many snacks…and unlimited coffee.
For more inquiries, please email to or visit our SWMaGIC Facebook Page
See you soon!