Start date: August 23, 2017

End date: August 27, 2017

Time: 11.00 - 21.00

Location: Mines Convention Centre, Seri Kembangan, Kuala Lumpur, Malaysia

Introduction to HALFEST ASEAN, THE LARGEST ASEAN HALAL TRADE & CONSUMER EXPO

MUSLIM CONSUMERS REPRESENT AN IMPORTANT MARKET SEGMENT IN THE ECONOMY. WITH THE MUSLIM CONSUMER MARKET TAGGED AS THE FASTEST GROWING CONSUMER SEGMENT IN THE WORLD, THERE IS ENORMOUS GROWTH POTENTIAL FOR THE HALAL INDUSTRY WHICH IS CURRENTLY ESTIMATED TO BE WORTH USD 2.3 TRILLION.

The Largest ASEAN Halal Trade and Consumer Expo, HALFEST ASEAN 2017 is happening from 23rd to 27thAugust 2017 at the MINES International Exhibition and Convention Centre (MIECC), Kuala Lumpur.

The 6th edition of HALFEST is hosted by the Ministry of International Trade and Industry (MITI) and organised by the Halal Industry Development Corporation (HDC) with the collaboration of the Department of Islamic Development Malaysia (JAKIM) and with the support of Majlis Amanah Rakyat (MARA), Malay Chamber of Commerce Malaysia (DPMM) and Muslim Consumers’ Association of Malaysia (PPIM) and co-organised as well as managed by SHAPERS Malaysia Sdn Bhd. This year’s feature ministry will be the Ministry of Regional and Rural Development (KKLW).

With an estimated 85,000 buyers from the ASEAN region and Malaysia as well as public visitors with over 500 booths of innovative and quality Halal products and services to be showcased, HALFEST ASEAN 2017 under the auspicious of HDC returns with enhanced trade and consumer programmes to meet the growing needs of the vibrant and diverse Halal players in Malaysia and across ASEAN, all under one roof.